How to Write a Sportsbook Feature

A sportsbook is a place where people can place bets on sporting events. Some books also offer casino games and poker. In general, these types of places accept wagers on major league sports.

Writing a Sports Article

A good sports story should incorporate interviews, facts, and figures. The key is to keep the information relevant and readable. Using too many numbers or complex jargon can be confusing for those who are unfamiliar with the sport.

Be creative with your descriptions and images, though. This can help you convey the feeling of being at a game and getting up close and personal with your subject.

Make your story count with a solid lead paragraph (the lede, as it’s called in journalism circles). It should be a short and sweet introduction that tells readers what the main focus of your piece is.

The Best Lead for Your Feature

In the world of sportswriting, the best lead is often one that transports your reader to the field or court. This can be done in a variety of ways, including describing a particular moment or introducing the reader to a specific player or team.

Other things that can help you create a winning lead include a great hook, the use of the right color, and a slick sub-heading. The best of these will catch the reader’s eye and entice them to read your story. It’s also a good idea to use a number of interesting, but not cheesy, pictures, as these can help make your writing stand out from the competition.